2011-03-11 12:30

Sweden climbs from 7 to 5 in the World Economic Forums "Travel & Tourism Competitiveness Report 2011"

Sweden joins the top five countries for the first time, having improved by two places since the 2009 T&T Report. The country is ranked 1st out of all countries in three key areas that span the three subindexes of the TTCI: environmental sustainability, ICT infrastructure, and cultural resources. The country’s supportive policy environment (ranked 8th), excellent safety and security environment (7th), and excellent air transport infrastructure (10th) contribute to this strong result and help the country to overcome its lack of price competitiveness (ranked 120th).

Now in its fourth year, the global tourism report ranks 139 countries around the world in the “Travel & Tourism Competitiveness Index” (TTCI), measuring factors and policies that facilitate or drive travel and tourism competitiveness, including health and safety, infrastructure, price levels, culture, environmental protection, and regulation.

Ranking:

1. Switzerland
2. Germany
3. France
4. Austria
5. Sweden
6. UK
7. Spain
8. Iceland
9. The Netherland
10. Luxemburg
11. Denmark
12. Finland

Read pressrelease and download the report