2010-10-08

According to a recent survey by Reputation Institute, a New York based survey organisation, Sweden earned the highest reputation ranking with Canada, Australia, and Switzerland close behind.

For the first time Sweden has earned the highest reputation ranking in Reputation Institute’s CountryRep 2010 - an annual survey measuring public perception of 39 countries around the world.

“A strong country reputation builds stakeholder support, making Sweden a country people will recommend as a place to visit, invest, live and work,” says Nicolas Trad, Managing Partner of Reputation Institute, a global, private advisory firm specializing in corporate reputation management.

The CountryRep 2010 study measures the overall respect, trust, esteem, admiration and good feelings the public in the G8 countries hold toward 39 countries outside of their home country and how 35 of those countries rate their own nations.

Source: Reputation Institute Press Release