2011-10-10 15:30

The 2011 study on country reputations from The Reputation Institute ranks Sweden in second place. We lost the first place from last year to Canada, with a very small margin.

Canada has earned the highest reputation ranking in Reputation Institute’s 2011 Country RepTrak, an annual study measuring the public perceptions of 50 countries around the world. Sweden came in second place, followed by Australia, Switzerland and New Zealand.

The study measures the overall Trust, Esteem, Admiration and Good Feelings the public holds towards these countries, as well as their perceptions across 16 different attributes, including a good quality of life, a safe place to live and a strong attention to their environment.

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